This soft, lightweight tee wears like a local memory. The crew neck and retail fit keep the silhouette neat while the breathable Airlume combed cotton feels cool against the skin—great for long walks along State Street or afternoons on the Memorial Union terraces. The vintage-style red collegiate print — “MADISON / EST. 1848 / WISCONSIN” — reads like a hometown badge, familiar and quietly proud. Built with side seams, shoulder tape, and a ribbed knit collar, it holds its shape through repeat wears and washes. Tear-away labeling and responsible manufacturing add a comfortable, conscientious finish. Slip it on for city wanderings, campus reunions, or lazy weekend meetups; it’s the kind of tee that quietly tells people where your heart lives.
Product features - 100% Airlume combed & ring-spun cotton (lightweight 4.2 oz) for breathable, soft wear - Retail fit with crew neckline for a clean, easy-to-layer look - Side seams, shoulder tape, and ribbed knit collar for lasting shape and structure - Printed details using crisp DTF/DTG methods; tear-away label to reduce irritation - Sustainably produced (Fair Labor Association & WRAP certifications) and REACH certified
Care instructions - Machine wash: cold (max 30C or 90F) - Non-chlorine: bleach as needed - Tumble dry: low heat - Iron, steam or dry: medium heat - Do not dryclean
